HP Instant Ink Usability Testing and Analtyics
Validating designs with usability testing and improving performance with analytics.

Usability Testing

Working on a full UX team, we had the luxury of a dedicated UX lab, and UX engineer, at our disposal. On a typical project, I would create prototypes of the features I was designing that could be leveraged during usability tests so we could locate any issues before any development work happened. We would bring in up to 8 users for testing. During each test I would monitor from a room separated by the testing area by one-way mirror. This allowed me to observe and take notes while the UX reseacher conducted the testing. We also recorded the tests so I could go back after the fact if there were any issues with my notes. Our UX reseacher would compile his findings and I would use that and my notes to influence any changes that needed to be made.


After working on the Instant Ink website for about a year I got the opportunity to take over the analytics portion from one of the buisness stakeholders. Using Adobe Analytics, I was able to track performance across the enrollment flow, seeing where users dropped off, and getting an overall conversion percentage. I would present these findings, with analysis, on a weekly basis to the Instant Ink design team. I also created A/B testing for parts of the flow where users were leaving. I was able to create reports to try and understand how those dropped-off users got the point where they dropped off. These helped to create hypotheses around which entry points could be the cluprit, and where we could either provide more or less information to the user. I created alternate versions of certain screens and had our development team implement the "B" versions which we would use for A/B tests. I set up the tests in Adobe Analytics and then measured the results, which I would share out at our weekly meetings.